On the sweeter side, iPic Westwood will feature curated concessions offerings showcasing Yard’s take on classic favorites along with selections from local artisans, such as locally made caramels and toffee.
Under Yard’s direction, guests will enjoy a gourmet menu featuring items that are conducive to in-cinema dining with a high level of culinary craft, such as Salmon Tartar Cones, and Lobster Roll.
#IPIC WESTWOOD PLUS#
Guests will have the choice between Premium and Premium Plus seating and a diverse, locally-sourced gourmet menu designed by the renowned chef Sherry Yard, who serves as Corporate Vice President of Culinary Direction.
#IPIC WESTWOOD MOVIE#
IPic Theaters in Westwood will enable guests to enjoy a movie in ultimate comfort and style while offering many options to select from to tailor their experience. “ Los Angeles is the movie capital of the world, and we are thrilled to bring the iPic Experience to the home of the film industry.” “From the moment of arrival, guests will be transported by iPic’s iconic design, which gives the feeling of stepping into a stylish hotel or lounge,” says President and CEO of iPic Entertainment Hamid Hashemi. Known for creating a visionary movie-watching escape, iPic Theaters in Westwoodwill be comprised of six-screens, and 424-seats as well as the iconic modern architecture and “affordable luxury experience” that have become synonymous with the brand.
Now iPic Theaters will officially open in the Westwood neighborhood of Los Angeles, California on May 2nd, 2014. IPic Theaters opens Friday across the street from the Palomino Restaurant & Bar, in between Westwood Boulevard and Malcolm Avenue.You’ve heard of them… movie theater-going gourmet style. It was originally scheduled to open last year but it was delayed because of structural problems, said Drew Bryan, who works for guest services at the Scottsdale iPic. Trekking to the iPic Theaters when there are several other closer movie theaters in Westwood would be redundant, Zervos said. I wouldn’t be that interested in paying more for a movie (at iPic),” said Anna Zervos, a first-year cognitive science student. “Where I’m from in Connecticut we don’t have that type of theater. Other students said they are unfazed by the higher-quality movie theater. “I can see myself taking a girl here on a date sometime, or (going) with a bunch of friends for something that wasn’t just your average movie, like Godzilla,” said Phillip Shaverdian, a third-year political science student. Some students said they see the appeal of the luxury movie experience as a destination spot for dates. Tanzy Express, an Italian sit-down restaurant, will be located within the iPic Theaters’ facility and offers a larger variety of gourmet food and specially crafted cocktails. The seats are reclinable and come with a pillow, blanket, unlimited popcorn and a button to summon a personal server. The theater will offer premium seating, located in the first two rows of seats closest to the screen, and premium plus seats, located at the back of the theater.
#IPIC WESTWOOD FULL#
The iPic theater has features such as over-sized leather chairs, self-serve seats, double the ordinary theater legroom and access to a full bar and menu that customers can carry into the theater. Managers and spokespeople at the Regency Bruin, Landmark Regent, and Regency Village theaters said they were unable to comment about the impact iPic would have on their businesses. “But the idea of having a drink with my movie is pretty awesome.” “(iPic has) a little competition here considering some theaters already have a monopoly in Westwood,” said Tim Kim, a UCLA alumnus and Westwood resident. The theater will have six auditoriums, the largest number of screens in Westwood. The iPic franchise wanted to expand throughout Los Angeles, particularly Westwood, because of its entertainment industry and movie history, said Danielle Patla, spokeswoman for iPic Theaters in Westwood, in an email statement. The company has plans to expand its business into four other states, according to the iPic press release. The Westwood venue will be the tenth iPic location, which has nine other theaters across the country. Ticket prices at the the 424-seat movie house will range from $15 to $29. The Florida-based movie-theater company will open a location in the former AMC Avco 4 movie theater location on Wilshire Boulevard.
IPic Theaters, a luxury movie theater with a full-service bar and an Italian restaurant, will open in Westwood on Friday.
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